When applying for jobs in the US, make sure to remember it’s not just about your skills and your educational background! Do a little research on the company – find out what their niche is in the industry and what challenges they’re facing! 

Present yourself as knowledgeable and enthusiastic about the industry and about their product and service. Show how you’d make a great fit for the way they do things. Ask smart questions about their current challenges. And when you answer their questions, gear your answers to their needs and style.

Your goal is to show the interviewer how you’d be a good fit for their organization. Impress him or her with your knowledge of their company and intelligent questions about their needs and challenges. And take notes!